The Halo Effect

When I graduated out of my college and was about to join my new company Trilogy, I was recommended to read the books Built To Last and Good To Great. I personally liked them both, but I don't believe that just by following the principles mentioned in these books you can go ahead and create a successful organization. Both these books are bestsellers, and they have their own share of critics also.
The book The Halo Effect, which was released recently, looks to debunk the theories given in business books like the ones mentioned above. The basic idea behind this book is that most of our thoughts on successful companies are delusions.
I tend to agree with this in principle. A real life analogy would be the commentary offered in cricket. When a batsman tries to attack a bowler from the start and succeeds, he is said to be aggressive, unafraid to play his natural game irrespective of conditions, and so on. But if he fails, he is said to have played without taking the conditions into account, failing to curb his instincts and so on.
The only constant is that you will be praised if you are successful and criticized if you fail. The same qualities that would be highlighted as positive ones in case of success can end up as negative ones in case of failure.